February 29, 2024
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Some folks spend their complete lives determining what issues. Trent Peterson had a reasonably good concept earlier than he wanted to shave. Peterson was in elementary faculty when his dad’s well being quickly deteriorated. Virtually in a single day, his dad went from hucking backflips on skis to rolling round in a wheelchair. The prognosis? Ataxia—a neurological dysfunction that impacts motor abilities. And the sort his dad had might be hereditary. Witnessing his father’s life change drastically had a huge impact on Peterson’s outlook on life. What if he was destined to endure the identical destiny as his father? He knew from a younger age that he needed to dwell his wholesome years to the fullest. “We solely get one shot,” he says. “Higher make it an excellent one.””

Trent Peterson living the life of a modern day cowboy
Trent Peterson begins day by day with Free Rein Espresso, which is designed for the early-riser, midnight oil burner, dream-chaser, risk-taker, cowboy, and cowgirl who desires to bust the day open. (Photograph: Trent Peterson) 

A Man of Many Lifetimes

That sounds cliche—the type of recommendation now frequent on commencement playing cards—however in contrast to most individuals, Peterson put the phrases into motion. For him, that meant a life dedicated to new challenges and fixed studying. Peterson has lived many various lives in many various locations, bouncing round from his residence state of Washington to California, Colorado, and Europe. He received a level in fishery science and labored for Washington Fish and Wildlife. Later, he hung out engaged on a ranch. He lived the ski bum life in Vail—spending 150 days a yr on skis—and labored ski patrol at Mammoth Mountain. Throughout a six-year stint within the UK, Peterson immersed himself on the earth of viniculture and, unintentionally, turned a profitable winemaker.

Again within the States, he spent the following two years planning a objective that felt large and scary to him: driving the whole lot of the PCT with wild mustangs. For that, he adopted three mustangs from the BLM, which finds houses for the horses when herds get too large. The  2,650-mile journey from Mexico to Canada was a part of Peterson’s effort to boost consciousness about ataxia. “Working via that worry and attending to the opposite aspect is the place the gratification is,” he says. “That’s the place life actually begins.”

Peterson credit his lifetime of exploration to the straightforward act of claiming sure. Sure to curiosity and to the ping of pleasure that comes when one thing new and surprising calls to you. “I’ve been pushed by issues I’ve by no means achieved earlier than and talent units I need to study,” he says. He remembers recommendation he acquired from a trainer who inspired Peterson to vary jobs each 5 years irrespective of how good the job was or how poor he was when he left it. That recommendation caught with him and continues to encourage him to maintain exploring new paths in life.

Trent Peterson fly fishing on horseback
Following his instincts has led Peterson to a life full of outside adventures. (Photograph: Trent Peterson)

The Fashionable-Day Cowboy Life

What makes Peterson a modern-day cowboy? It’s not simply his winter job making saddles or his summer season job wrangling horsepacking initiatives deep within the mountains of Washington’s North Cascades. It’s his dedication to dwelling life on his phrases, with a deep connection to the outside and placing his hard-won abilities to work.  

In his most up-to-date lifetime, Peterson is a leatherworker, constructing customized saddles from scratch in his store within the Methow Valley. He rises at 5 a.m. day by day, captivated with what the day would possibly maintain.  His motivation: attention-grabbing conversations, new connections, or a  tidbit of information ready to be unearthed. “There’s an infinite variety of potentialities,” he says. “You simply must stand up and put your sneakers on.” 

And put the espresso on. Cowboys and low have lengthy been synonymous, and  Peterson isn’t any totally different. He rises earlier than dawn and brews espresso like generations of cowboys earlier than him. And he doesn’t make simply any espresso. Recently he’s been utilizing Free Rein American Filth darkish roast. He loves the full-body taste and that the model roasts its espresso proper right here within the U.S. After all, the Western branding offers Free Rein enchantment proper out of the field. The model was based by Cole Hauser, who was impressed by cowboy tradition—powerful, exhausting working, and low loving—and needed to create a model that embodied the spirit of the West.

Coffee over a fire
Peterson rises at 5. a.m. and begins the day with Free Rein espresso. (Photograph: Free Rein Espresso Firm)


It positively embodies the spirit of Trent Peterson. From fall to spring, he heads to his saddle store, makes a hearth, and will get to work constructing driving saddles. He loves going to the store,
known as The Wild In Us, to create one thing for a buyer or to deliver one in every of his visions to life. As a result of he loves what he does, Peterson says he not often takes a time without work—apart from to go snowboarding, after all. “I positively really feel I’ve by no means labored a day in my life,” he says.

In summers, Peterson works for the Forest Service, the place he places one other lifetime of abilities to make use of. “No two summers are alike, and no two missions are alike,” he says. This previous August, his crew packed in 8,000 kilos of lumber and three,000 kilos of rigging and hand instruments to interchange a big bridge within the wilderness.

What really stands out about Peterson’s journey is his dedication to sustaining a way of authenticity in a world that always calls for conformity. His philosophy is a name to dwell a life full of experiences and reminiscences, somewhat than accumulating possessions and an everyday paycheck. Folks have informed him to get a “actual job,” however he’s fairly certain he already has one. “I don’t need to work to dwell,” he says. “I simply need to dwell.”


Free Rein’s mission is to offer high-quality espresso to each early riser, midnight oil burner, dream chaser, threat taker, cowboy, and cowgirl who desires to bust the day open. Fired up by those that embody the hard-charging spirit of the American dream, Cole Hauser determined to discovered a espresso firm that paid homage to them. He partnered up with associates Karl Pfluger, Aron Marquez, and Paul Anderson, who all shared the identical dream round high quality espresso. Daring taste. Small batch. 100% roasted within the USA. Free Rein is offered in complete beans, floor beans, and single-serve pods, and it’s able to put on as a line of branded attire and kit. To study extra, go to freereincoffee.com.

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